Burton Mission Snowboard
Burton Continues to Inspire the Snowboard Industry by Kate Runyon
Burton snowboards first appeared in 1977. At the time, it was hard to believe this surfboard-like design held the potential to make it on the cold slopes. Featuring a fiberglass prototype, engineers established basic technologies that are still staples in modern Burton snowboard construction. Today, Burton is the largest manufacturer of snowboard-specific products, and arguably the best.
Throughout the 80s, Burton Snowboarding lines continued to experiment with designs, materials and awful fluorescent colors that were in someway considered cool. The 90s held great potential for Burton snowboards. Their customer base was rapidly expanding and the concept of snowboarding had become accepted on the mountain. While competing manufacturers tried to introduce new inventions, Burton snowboards remained on their successful path and advanced features that they considered timeless. The best example of this is step-in bindings. Burton chose not to follow the craze, believing classic bindings offer more stability for their riders. Thus, by the end of the 90s, step in bindings were almost obsolete. This proved that not only do Burton snowboards use preeminent technologies but also that Burton truly was driving the helms of the snowboard industry.
It’s now the new millennium and Burton snowboards are more prominent on the mountain than ever. The completely re-vamped Burton women’s board line offers high performing decks that fit the needs of a feminine frame. In addition to gear, Burton snowboards have established Women’s Learn to Ride Centers. Hooking up with the renowned resorts, Burton provides knowledgeable instructors that provide a relaxed experience for female beginners.
Burton is now fully established across the market. Offering everything from head to toe, Burton riders can rest assured that they have the most reputable gear possible. Burton pioneered snowboarding outerwear lines and consistently delivers the most durable, innovative and stylish threads on the mountain. Offering high-tech Burton accessories that are iPod